Site Manager

I am new to building etisbwes and I was wondering if having your website title related to your articles and other content really that vital? I see your title, About | Herve Leger,Discount Herve Leger,Herve Leger Dresses does appear to be spot on with what your blog is about however, I prefer to keep my title less content descriptive and based more around site branding. Would you think this is a good idea or bad idea? Any kind of assistance would be greatly appreciated.